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<channel>
	<title>Fire Press</title>
	<atom:link href="http://www.thefirepress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thefirepress.com</link>
	<description>Quality Outdoor Signs, Banners and Business Cards at Value Prices</description>
	<lastBuildDate>Fri, 26 Feb 2010 20:58:00 +0000</lastBuildDate>
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	<language>en</language>
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			<item>
		<title>Stickers</title>
		<link>http://www.thefirepress.com/printing/stickers/stickers/</link>
		<comments>http://www.thefirepress.com/printing/stickers/stickers/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 20:58:00 +0000</pubDate>
		<dc:creator>Cecil</dc:creator>
				<category><![CDATA[Stickers]]></category>
		<category><![CDATA[products]]></category>

		<guid isPermaLink="false">http://www.thefirepress.com/?p=283</guid>
		<description><![CDATA[Stickers are one of the most versatile products we offer.


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			<content:encoded><![CDATA[<p>Stickers are one of the most versatile products we offer. Printed on premium 70lb. label stock, looks great and is very durable. Stickers are not intended for outdoor use.</p>
<p>Stickers are available in a variety of sizes, here are just a few examples (measured in inches):</p>
<ul>
<li>3.5&#215;3.5</li>
<li>2.5&#215;2.5</li>
<li>2.5&#215;3</li>
<li>3.25&#215;7.25</li>
<li>2&#215;3.5</li>
<li>2&#215;4</li>
<li>2.5&#215;3.5</li>
<li>4&#215;4</li>
<li>5&#215;7</li>
<li>6.9</li>
<li>8.5&#215;11</li>
</ul>


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		<item>
		<title>Indoor Magnets</title>
		<link>http://www.thefirepress.com/printing/magnets/indoor-magnets/</link>
		<comments>http://www.thefirepress.com/printing/magnets/indoor-magnets/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 20:50:19 +0000</pubDate>
		<dc:creator>Cecil</dc:creator>
				<category><![CDATA[Magnets]]></category>
		<category><![CDATA[products]]></category>

		<guid isPermaLink="false">http://www.thefirepress.com/?p=280</guid>
		<description><![CDATA[Magnets in popular sizes such as business card and postcard to keep your company's info in front of your customers.


No related posts.]]></description>
			<content:encoded><![CDATA[<p>Our magnetic cards are printed with the highest quality and vibrant colors. They offer durability, extended exposure, and efficiency along with huge savings. Best of all magnet orders are automatically upgraded to our NEW 17PT magnetic stock.</p>
<blockquote><p>2&#8243; X 3.5&#8243; Indoor Magnet with UV Coating on 17PT</p></blockquote>


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		<item>
		<title>Door Hangers</title>
		<link>http://www.thefirepress.com/products/door-hangers/</link>
		<comments>http://www.thefirepress.com/products/door-hangers/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 18:17:59 +0000</pubDate>
		<dc:creator>Cecil</dc:creator>
				<category><![CDATA[door hangers]]></category>
		<category><![CDATA[products]]></category>

		<guid isPermaLink="false">http://www.thefirepress.com/?p=274</guid>
		<description><![CDATA[Door Hangers can help you announce your specials or tell everyone in your area that you're the new business down the street.


No related posts.]]></description>
			<content:encoded><![CDATA[<p>Door hangers are an often underestimated method of advertising. People often associate door hangers with hotels, but they can easily be used in other areas as well such as colleges, apartment doors and so on.</p>
<p>They are perfect for announcing a new business or service in town such as a restaurant or house painting company. They can be much more effective then flyers and other printed items because you can place them on a doorknob instead of a mailbox, separating yourself from all of the other mail, which increases your exposure dramatically.</p>
<h2>Door Hanger Printing</h2>
<p>If you have a door hanger design and you are looking for a qualityDoor Hanger Printing service you have come to the right place. You can <a href="http://www.thefirepress.com/contact/send-a-file">send us print-ready files</a> and pay online easily using PayPal or you can start with our <a href="http://www.thefirepress.com/od/index.html">FREE Online Designer&trade;</a>. Either way you will end up having beautifully printed door hangers ready to work wonders.</p>
<h2>Want To Design It Yourself?</h2>
<p>We have Door Hanger Templates</a> that you can request for free in several sizes, along with tips to ensure the best quality prints. Simply call or <a href="/contact/">email</a> us today!</p>


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		<item>
		<title>Post Cards</title>
		<link>http://www.thefirepress.com/printing/postcards/post-cards/</link>
		<comments>http://www.thefirepress.com/printing/postcards/post-cards/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 18:01:45 +0000</pubDate>
		<dc:creator>Cecil</dc:creator>
				<category><![CDATA[Postcards]]></category>
		<category><![CDATA[products]]></category>

		<guid isPermaLink="false">http://www.thefirepress.com/?p=264</guid>
		<description><![CDATA[Postcards are printed on premium quality card stock. Use postcards to reach new markets, maintain contact with customers, or thank and reward loyal customers.


No related posts.]]></description>
			<content:encoded><![CDATA[<p>Postcards are a proven method for getting your message out to a targeted group of potential customers. Postcards are also a great promotional product for events, grand openings, sales, club event flyers and more.</p>
<p>Your budget should never force you to ignore your creative side. FirePress has the best prices in town on postcards and more. Add your own touch to our full color postcards to customize and print the way you want. Postcard printing at The FirePress includes full-color printing on the front of your cards with the choice of a blank, black and white, or full-color backside to maximize the impact of your print postcards. With our exceptional low-cost pricing you are able to purchase the high quality printing you need and not break open your piggy bank to do it. </p>
<p><a href="http://www.thefirepress.com/pricing/">Get Pricing for postcards and more now!</a></p>


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		<item>
		<title>terms</title>
		<link>http://www.thefirepress.com/help-center/terms/</link>
		<comments>http://www.thefirepress.com/help-center/terms/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 23:19:14 +0000</pubDate>
		<dc:creator>Cecil</dc:creator>
				<category><![CDATA[help center]]></category>

		<guid isPermaLink="false">http://www.thefirepress.com/?p=234</guid>
		<description><![CDATA[Understanding what you're ordering can help you make better decisions. Here are some terms to help you get familiar with printing.


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			<content:encoded><![CDATA[<h3>Terms to know</h3>
<p><strong>Aqueous (AQ) Coating</strong></p>
<p>Aqueous coating or AQ for short is a clear, non-toxic coating that is applied like ink by a printing press to protect and enhance the printed surface. Aqueous coating adds brilliance and durability to business cards, postcards, premium flyers, booklets, and catalogs.</p>
<p><strong>Backside</strong></p>
<p>Backside is the side that is opposite the front. For postcards, the backside is not coated with aqueous coating.</p>
<p><strong>Bleed</strong></p>
<p>A bleed is when an image extends beyond the trim edge of the printed sheet. It is important to include bleeds in your artwork files if you want the image to extend to <span class="IL_AD" id="IL_AD9">the edge of</span> the <span class="IL_AD" id="IL_AD8">paper</span> for your final printed piece. We encourage you to create a design with a full-bleed – i.e., extend the image off all four sides of your design – to ensure the best quality for your printed piece.</p>
<p><strong>Blind Image</strong></p>
<p>Blind image is an image that is debossed or embossed, but not printed with ink or foil.Border</p>
<p>Border refers to the area between the edge of the image and the edge of the paper.</p>
<p><strong>Camera-Ready</strong></p>
<p>Camera-ready is a layout created by a designer that is created and submitted as 100% Rich Black on white paper. It usually contains text and logos in finished form.</p>
<p><strong>CMYK</strong></p>
<p>CMYK is short for cyan, magenta, yellow, and key (black). CMYK is the standard color model used in four-color printing process used by PsPrint.</p>
<p><strong>Coated Paper</strong></p>
<p>Coated paper has a coating of clay or other substances that improves reflectivity and ink holdout. PsPrint uses two coating, UV coating and aqueous coating, to improve the quality of your printed pieces.</p>
<p><strong>Color Separations</strong></p>
<p>Color separations are the four-color negatives or positives which are the result of changing full color artwork into the four process colors (yellow, magenta, cyan, and black) by the use of filters. Color separation is done for <span class="IL_AD" id="IL_AD7">offset printing</span> jobs so that each color layer can be printed separately – one layer on top of the next layer – to give the final printed piece a consistent, full color look.</p>
<p><strong>Computer-to-Plate (CTP)</strong></p>
<p>Computer-to-Plate or CTP describes a system in which the use of <span class="IL_AD" id="IL_AD4">desktop publishing software</span>, electronic prepress workstations, and platesetters allows the imaging of metal plates for any format of press without the use of film, stripping or traditional platemaking. This process results in lower costs while shortening the amount of time needed to <span class="IL_AD" id="IL_AD5">get a job</span> on the press.</p>
<p><strong>Crop</strong></p>
<p>Crop or cropping refers to the process of positioning an image to ensure that unwanted portions of the image are removed during the printing process. Cropping is also a way to properly proportion your final artwork before approving your print job.</p>
<p><strong>Crop Marks</strong></p>
<p>Crop marks are small symbols placed in the margin outside of the image area that indicate the area to be printed and/or trimmed from the image.</p>
<p><strong>Cure</strong></p>
<p>Cure is the process to dry inks or other coatings after printing to ensure good adhesion and prevent set-off.</p>
<p><strong>Deboss</strong></p>
<p>Deboss means to press an image into paper so it lies below the surface.</p>
<p><strong>Die</strong></p>
<p>Die is a device made out of sharp steel that is used to cut, score, stamp, emboss, or deboss irregular shapes.</p>
<p><strong>Diecutting</strong></p>
<p>Diecutting is a process by which a die made out of sharp steel is used to cut irregular shapes in printed sheets. Diecutting is done on either flatbed or rotary presses.</p>
<p><strong>Dots Per Inch (DPI)</strong></p>
<p>Dots per inch or DPI for short is a measurement of resolution of a printed image as determined by the number of dots that fit into one inch. The higher the concentration of dots per inch, the sharper the image will be.</p>
<p><strong>Duotone</strong></p>
<p>Duotone is a halftone that prints in two colors to create greater visual interest or more subtle detail and gray tones.</p>
<p><strong>Emboss</strong></p>
<p>Emboss is the process of pressing an image into paper so it lies above the surface.</p>
<p><strong>Encapsulated Postscript File (.EPS)</strong></p>
<p>Encapsulated postscript file or .EPS for short is an Adobe Systems-developed file format. It is a device-independent PostScript representation of a graphic or other object. It stores files as vectors and includes a low-resolution bitmap representation for quick on-screen viewing.</p>
<p><strong>Foil Stamping</strong></p>
<p>Foil stamping is the process of pressing a heated die onto a sheet of foil, releasing the foil from its backing and adhering it to the paper to create a foil design on a printed piece.</p>
<p><strong>Four-Color Printing</strong></p>
<p>Four-color printing is the process by cyan, magenta, yellow, and blank inks are used to create a full color image.</p>
<p><strong>Halftone</strong></p>
<p>Halftone is an image composed of tiny dots whose variations in size create the illusion of variations in tone. In the past, a halftone screen was used to convert a continuous tone image into a halftone; today, such screening is done electronically.</p>
<p><strong>Mockup</strong></p>
<p>Mockup or comp is a piece that is handmade by a <span class="IL_AD" id="IL_AD11">graphic artist</span> to show others how the finished printed piece will look. It generally will be folded and bound the exact way the final piece will be done in production.</p>
<p><strong>Oversampling</strong></p>
<p>In computer graphics, oversampling or anti-alisasing is a software technique for addressing alisasing issue. Anti-aliasing reduces the prominence of jaggies by surrounding the stairsteps with intermediate shades of gray (for gray-scalling devise) or color (for color devices). Please note that although anti-aliasing may reduce the jagged appearance of the lines, it also may make the lines appear fuzzier.</p>
<p><strong>Print-Ready Files</strong></p>
<p>Print-Ready files are digital artwork files that are 100% ready to print, requiring no additional adjustments by PsPrint other than preflighting and standard prepress work.</p>
<p><strong>Process Color</strong></p>
<p>Process color is using cyan, magenta, yellow, and black in various combinations to create all other colors.</p>
<p><strong>Proof</strong></p>
<p>Proof, also known as hardcopy proof, is a close representation of the final printed piece provided by PsPrint. A proof is provided to predict results on press and record how the final printed piece will appear in terms of color, layout and accuracy. Production does not begin printing the final piece until the proof has been approved by the client.</p>
<p><strong>Resolution</strong></p>
<p>Resolution is the number of pixels displayed per unit of length in an image, usually measured in pixels per inch (ppi) or dots per inch (dpi). <span class="IL_AD" id="IL_AD6">Computer monitors</span> are normally 72 to 96 dpi while most printed pieces are 300 dpi or more.</p>
<p><strong>Rich Black</strong></p>
<p>Rich black is made by mixing other colors of ink with black ink to produce a much darker, deeper black on press than can be achieved by using black ink alone. To create rich black on pieces printed by PsPrint, your CMYK calibration values must be 50% Cyan, 40% Magenta, 40% Yellow, and 100% Black.</p>
<p><strong>Uncoated</strong></p>
<p>Uncoated paper means that the printed piece has not coated with UV Coating or Aqueous Coating during the finishing process.</p>
<p><strong>UV Coating</strong></p>
<p>UV Coating is the liquid applied to a printed sheet, then bonded and cured with ultraviolet light. This coating yields a tough, almost unscratchable surface that is extremely durable.</p>


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		<title>Referral Program</title>
		<link>http://www.thefirepress.com/programs/referral-program/</link>
		<comments>http://www.thefirepress.com/programs/referral-program/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 23:01:45 +0000</pubDate>
		<dc:creator>Cecil</dc:creator>
				<category><![CDATA[programs]]></category>

		<guid isPermaLink="false">http://www.thefirepress.com/?p=207</guid>
		<description><![CDATA[<h3>For every new customer you refer to us, the new customer receives 10% off their order and you receive 10% of the value of their order towards your next order.</h3>


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			<content:encoded><![CDATA[<p></p>
<p>Refer enough people and it could pay for your next order! Check out the rules below.</p>
<h3>How It Works</h3>
<ul>
<li>For each order you place with us, we will give you referral cards.</li>
<li>Hand these cards to your friends.</li>
<li>Your friend (who has never ordered from us before) brings your referral card to us and places and pays for an order before the card expires.</li>
<li>Your friend receives 10% off their order.</li>
<li>Upon verification that you are our existing customer in good standing, we will credit your account with 10% of the value of the order placed when your referral card is presented to us at time of a new customer order.</li>
<li>The next time you need to order, we will apply your earned credits towards your order, up to the full amount of your order.</li>
</ul>
<h3>Program Terms</h3>
<ul>
<li>Credits will be applied once your friend becomes a customer in good standing with theFirePress.com. In other words, once they complete a single order.</li>
<li>This offer is not valid where prohibited by law, or in any jurisdiction whose laws materially affect the terms of this offer.</li>
<li>This credit can ONLY be applied to your future purchases and has no cash value otherwise</li>
<li>Referral credits can not be combinded with other discounts or promotions.</li>
<li>All discounts are subject to verification and approval by Firestorm Creative Studios.</li>
<li>Firestorm Creative Studios reserves the right to refuse credits should it be determined</li>
<li>Details of the program are subject to change without notice.</li>
<li>There is no cash value for credits under any referral offer with theFirePress.com. Credits are non-refundable.</li>
</ul>
<p>And there you have it&#8230;a win-win for everyone!</p>


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		<item>
		<title>Presentation Folders</title>
		<link>http://www.thefirepress.com/printing/presentation-folders/presentation-folders/</link>
		<comments>http://www.thefirepress.com/printing/presentation-folders/presentation-folders/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 05:33:07 +0000</pubDate>
		<dc:creator>Cecil</dc:creator>
				<category><![CDATA[Presentation Folders]]></category>
		<category><![CDATA[products]]></category>

		<guid isPermaLink="false">http://www.thefirepress.com/?p=127</guid>
		<description><![CDATA[Presentation folders allow you to keep important data, brochures, sales sheets and more in one convenient location.


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			<content:encoded><![CDATA[<p>Presentation folders allow you to keep important data, brochures, sales sheets and more in one convenient location. These branded pieces are one marketing tool you can’t ignore! You can count on FirePress.com to ensure all of your business collateral is professionally printed and ready to show.</p>


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		<title>Stationery</title>
		<link>http://www.thefirepress.com/printing/stationery/stationery/</link>
		<comments>http://www.thefirepress.com/printing/stationery/stationery/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 05:30:39 +0000</pubDate>
		<dc:creator>Cecil</dc:creator>
				<category><![CDATA[Stationery]]></category>
		<category><![CDATA[products]]></category>

		<guid isPermaLink="false">http://www.thefirepress.com/?p=125</guid>
		<description><![CDATA[Letterhead is the foundation of your professional business identity


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			<content:encoded><![CDATA[<p>Letterhead is the foundation of your professional business identity.  When paired with matching custom printed envelopes, note pads and labels from PrintPlace.com, you’ve got a complete corporate image – on a shoestring!</p>
<p>We can print your letterhead in full color on BOTH sides of the premium, laser-safe paper stock – there are no limits to your design possibilities!</p>


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		<title>Sales Sheets</title>
		<link>http://www.thefirepress.com/printing/flyers-posters/sales-sheets/</link>
		<comments>http://www.thefirepress.com/printing/flyers-posters/sales-sheets/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 05:28:52 +0000</pubDate>
		<dc:creator>Cecil</dc:creator>
				<category><![CDATA[Flyers & Posters]]></category>
		<category><![CDATA[products]]></category>

		<guid isPermaLink="false">http://www.thefirepress.com/?p=123</guid>
		<description><![CDATA[Sales sheets are a great way to provide information about your products or services


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			<content:encoded><![CDATA[<p>Sales sheets are a great way to provide information about your products or services. Add photographs, pricing information and a call to action to pique customer appeal.</p>


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		<title>Brochures</title>
		<link>http://www.thefirepress.com/printing/brochures/brochures/</link>
		<comments>http://www.thefirepress.com/printing/brochures/brochures/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 05:26:22 +0000</pubDate>
		<dc:creator>Cecil</dc:creator>
				<category><![CDATA[Brochures]]></category>
		<category><![CDATA[products]]></category>

		<guid isPermaLink="false">http://www.thefirepress.com/?p=121</guid>
		<description><![CDATA[For businesses large and small, a custom-printed brochure just makes sense. 


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			<content:encoded><![CDATA[<p>For businesses large and small, a custom-printed brochure just makes sense. </p>
<p>One of the most impactful marketing tools available to your business, the brochure provides valuable information to your customers and introduces them to new products and services.</p>
<p>Inexpensive and easy to create, brochures can attract new customers to your business and do wonders for the bottom line.  Brochures are especially effective when presented alongside similarly branded marketing collateral or with a sales representative. </p>


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